Interactive comparison

Headless CMS
comparison tool

Compare 8 leading platforms across 14 dimensions. Filter by what matters to you and get a recommendation.

Descriptive cells, not binary checkmarks — because details matter.

What matters to you?

Select the requirements that are non-negotiable. Platforms will rerank based on how many they satisfy.

Category:
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Feature
D
Decoupled.io
AI-native headless Drupal
C
Contentful
Cloud-native headless CMS
S
Sanity
Structured content platform
St
Strapi
Open-source Node.js CMS
P
Payload
TypeScript-first headless CMS
Sb
Storyblok
Visual headless CMS
H
Hygraph
GraphQL-native federated CMS
W
WordPress (Headless)
Battle-tested, now headless
Content Modeling
How flexible are the content types and field relationships?

Unlimited entity types, nested paragraphs, references, custom fields

Content types with references, limited to flat structures

Schema as code, portable text, rich references

Dynamic zones, components, relations — flexible

TypeScript schemas, blocks, rich relationships

Blocks (components) + stories (pages), nested structures

Typed schemas, union types, content federation

ACF/Pods for custom fields, CPTs via code

API Style
What query languages and API patterns are supported?

GraphQL + JSON:API + 25 MCP tools, all native

REST + GraphQL, rate limits on lower tiers

GROQ (proprietary) + GraphQL, real-time APIs

REST by default, GraphQL via plugin

REST + GraphQL auto-generated from schema

REST, GraphQL on higher plans

GraphQL-native, real-time mutations

REST in core, GraphQL via WPGraphQL plugin

Media Management
Image handling, transforms, DAM capabilities.

Drupal media library with image styles, Cloudinary integration

Built-in image transforms, no true DAM

Asset pipeline with hotspots, transforms

Basic media library, limited transforms

Upload fields with image sizes, custom storage adapters

Asset manager with transforms and focal points

Asset management with transforms

Mature media library, plugins for DAM

Multi-language
Built-in localization and translation workflows.

Full Drupal multilingual — 100+ languages, translation workflows

Locale support, manual translation workflow

Via plugin, not first-class

i18n plugin in core

Built-in localization in core

Field-level and folder-level translations

Locale-based content, stages

Via plugins (WPML, Polylang)

Editorial UX
What does the content editor experience look like?

Drupal admin + Puck visual editor for landing pages

Clean web UI, limited inline editing

Sanity Studio is highly customizable (React)

Improving, but less polished than Sanity/Contentful

Modern admin UI (React), customizable

Best-in-class visual editor with live preview

Web UI focused on schema, less on content editing

Gutenberg editor, most familiar to content teams

Visual Page Builder
Drag-and-drop editing for landing pages.

Puck drag-and-drop with AI content generation

Compose add-on (paid), limited flexibility

Visual Editing via presentation tool

No built-in visual editor

Live preview, no true drag-and-drop

Core feature: click-to-edit visual editor

No native visual editor

Gutenberg is block-based but tied to frontend

Authentication
User management, SSO, and permissions.

Full Drupal auth, SSO, roles, OAuth2 client credentials

SSO on Team+ plans, basic roles

SSO on Enterprise, basic roles

Roles & permissions, SSO on Enterprise

Built-in auth with hooks, SSO ready

Basic roles, SSO on Enterprise

SSO on Enterprise, role-based

Mature user system, plugins for SSO

Self-Hosting
Can you run it on your own infrastructure?

Managed by default, Drupal core is self-hostable

No — cloud only

Studio self-hosted, content lake is managed

Yes — fully self-hostable

Yes — fully self-hostable

No — cloud only

No — cloud only

Yes — the most self-hostable CMS

Pricing Model
How is pricing structured?

Flat monthly tier, no per-API-call charges

Per-user + API call limits, scales fast

Free tier, then usage-based (API calls, assets)

Free self-hosted, paid Cloud tier

Free self-hosted, paid Cloud tier

Per-user + traffic-based, scales with usage

Per-operation pricing, scales with API calls

Free core, pay for hosting + plugins

Starting Price
Lowest paid tier (USD/month).

$29/mo

$300/mo (Basic)

$99/mo (Growth)

Free (self-host)

Free (self-host)

$109/mo (Entry)

$299/mo (Growth)

Free (self-host)

Open Source
Is the core product open source?

Built on Drupal (GPL), custom modules also open

Proprietary

Studio is open source, backend is proprietary

Fully open source (MIT)

MIT license

Proprietary

Proprietary

GPL

Community Size
Active community, modules, plugins.

Drupal ecosystem: 40k+ modules, 100k+ developers

Large enterprise user base, active Slack

Active developer community, strong Discord

60k+ GitHub stars, active community

Growing fast, smaller than Strapi

Active but smaller than alternatives

Smaller, more enterprise-focused

Largest CMS community in the world

MCP Support
Native Model Context Protocol tools for AI agents.

25 native MCP tools for AI agents (create spaces, import content, etc.)

No native MCP, community adapters only

No native MCP tools

No MCP support

No MCP support

No MCP support

No MCP support

Community plugins emerging

AI Content Generation
Built-in AI tools for content creation.

Built into Puck editor: Groq/Claude for content generation

AI Actions add-on, limited to entry-level tasks

AI Assist plugin, limited scope

No built-in AI tools

No built-in AI tools

Storyblok AI for content suggestions

No built-in AI tools

Plugins like Jetpack AI, not first-class

Excellent
Adequate
Weak
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